From the get go this project focused on the communication and PR of the different activities in connection with Aarhus’ and the region’s candidacy. During the autumn 2010, we used our glass container as a information stand with a variety of information about the project in general, where interested citizens was offered the opportunity to visit the container and have an informal chat with one of our competent employees. The interested citizens also had the opportunity to write their visions for respectively Aarhus and the region – an initiative that was well received by the visitors.
The container visited Aarhus and several other cities in the region during the 10 weeks it was on the road. It has always been a priority to ensure that the regional cities played an active part in communicating the project.
The container tour was an integrated part of the communication and PR strategy and the public involvement ensuring that the citizens feel a sense of ownership of the project as early in the process as possible.