Presented by MMEX

Rethink Museums reinterprets the museum by exploring the manifestation of collections and stories in public space to reach people as they go about their everyday life: on the street, in the train, and in nature. Museums abound with stories about our shared past, present and future.

Traditionally art, culture and natural history are interpreted and debated within the physical constraints of the museum walls. Rethink Museums challenges this convention by using innovative digital narrative forms and modern technology to reinterpret and re-present information.